Rockne Sales Consulting helps B2B sales leaders turn what their top performers already do into playbooks, call coaching, and habits the whole team can repeat, so results stop depending on who's having a good day.
The problem usually isn't effort. What works lives in a few people's heads and never becomes the way the whole team sells.
Two or three reps carry the number while the rest guess their way through calls.
You end up jumping on every important call, because you're not sure how it goes without you.
Selling well shouldn't depend on talent or luck. It should be something you can teach.
I'm Joe Hauser, founder of Rockne Sales Consulting. I've spent 20 years in B2B sales across industrial and SaaS markets. I know what it's like to own a number, manage reps with different skill levels, and wonder why the same pitch works on Tuesday and falls flat on Thursday.
I coach the way I learned: one habit at a time, on real calls. Competitive poker sharpened the rest: reading the person across the table and making good decisions with incomplete information.
The company is named for Knute Rockne, the Notre Dame coach who won with preparation and fundamentals and coached every player, not just the stars. That's what I bring to your team.
Tell Joe where the team is stuck, whether that's calls, preparation, follow-through, or consistency. No pitch deck.
Get a focused recommendation in one of four areas, with clear deliverables and a timeline. Start small and prove it works.
Real-call coaching, playbooks, and simple tools keep the new way of selling going after the first session.
Rockne turns what your top reps already do into a clear sales playbook and practical training your team can use in real buyer conversations.
Best when: you're onboarding new reps or results vary widely across the team.
One-on-one coaching on recorded sales calls shows each rep exactly what to adjust, what to practice, and how to improve.
Best when: you have capable reps who have plateaued.
Transcript Coach and Profile Reader help reps prepare for each buyer and learn from every conversation without adding hours of manager review.
Best when: you record calls but rarely use the recordings.
Rockne builds CRM habits, follow-up routines, pipeline reviews, and accountability so good conversations turn into closed business.
Best when: deals stall after a good first meeting.
“I’ve been in sales for 30 years, and this was by far the best sales training I’ve received. Instead of ‘checking off the usual boxes,’ such as reading scripts or overcoming objections, the training focused on implementing and reinforcing sales cadences, identifying the real pain point, and being comfortable being uncomfortable.
I would put my reputation on the line 100 times out of 100 in recommending this sales training program.”
Profile Reader is an AI tool that helps a salesperson prepare for a specific buyer by suggesting how that person is likely to communicate and make decisions, and how to adapt the conversation.
Transcript Coach is an AI tool that reviews a recorded sales conversation and returns a coaching letter the rep can read in about three minutes: what went well, where to push, the exact words to try next time, and the one question to ask on the next call.
Your data: Transcripts are sent through a private, access-code form and stored in a private folder only your coach can open. Reps never see each other's calls, and submissions are deleted after 90 days.
Send one recorded sales call and get back a Transcript Coach letter: what went well, where to push, the exact words to try next time, and the one question to ask on the next call. No cost and no commitment.
Or email joehauser@rocknesales.com with the subject “Free review.”
“Before working with Joe, I was the only person on our team with sales experience, so training new staff took a significant amount of my time. Joe shortened that learning curve and helped our team become more capable and confident without everything having to come through me.
What surprised me most was how much I improved myself. His Transcript Coach showed me opportunities I was missing in my own conversations—even with years of sales experience.
Joe helped our newer people learn faster, made me a better salesperson, and gave me time back to run the business.”
Rockne Sales Consulting helps B2B sales teams turn what their best reps already do into habits the whole team can repeat. It offers four services: sales playbooks and training, individual call coaching, AI sales tools (Transcript Coach and Profile Reader), and sales systems and execution.
Sales leaders and owners of B2B companies with long sales cycles, where buyer trust and relationships decide the outcome and a few reps tend to carry the number.
It starts with a 20-minute conversation with founder Joe Hauser about where the team is stuck. From there, Joe recommends one focus area (training, coaching, AI tools, or execution) with clear deliverables before anything larger is discussed.
Transcript Coach is an AI tool from Rockne Sales Consulting that reviews a recorded sales conversation and returns a coaching letter: what went well, where to push, timestamped key moments with exact quotes, suggested wording to try, agreed next steps with owners, and the one question to ask on the next call. Every quote is checked word-for-word against the transcript, and each review is checked by a person before release.
Profile Reader is an AI tool from Rockne Sales Consulting that helps a salesperson prepare for a specific buyer before a meeting by suggesting how that person is likely to communicate and decide, and how to adapt the conversation.
Transcripts are sent through a private, access-code form and stored in a private folder only your coach can open. Reps never see each other's calls, and submissions are deleted after 90 days.
Yes. Send one recorded sales call and Rockne Sales Consulting will return a free Transcript Coach review of it, with no commitment.
Rockne Sales Consulting LLC is based in Lincoln, Rhode Island.
The company is named after Knute Rockne, the Notre Dame football coach known for winning through preparation, fundamentals, and coaching every player, which are the same ideas behind the consulting approach.
Book a 20-minute call. Tell Joe where your team is stuck and leave with at least one idea you can use this week.
Prefer email? joehauser@rocknesales.com
Every week without a system, your best practices stay with your best people.